What is SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
What goes into SEO?
To understand the true meaning of SEO, let’s break that definition down and look at the parts:
Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
How SEO improve business?
SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.
Why Your Business Absolutely Needs SEO ?
- Organic Search Is Most Often the Primary Source of Website Traffic
- SEO Builds Trust & Credibility
- Good SEO Also Means a Better User Experience
- Local SEO Increased Engagement, Traffic & Conversions
- SEO Brings New Opportunities to Light
- If You’re Not on Page 1, You’re Not Winning the Click
What are the best SEO techniques which we follow?
- Writing Long Blog Posts
- Using the Bucket Brigade Copywriting Technique
- Keeping Updating Old Content
- Adding Quality Backlinks
- We research Your Keywords Well
- We write RankBrain-Friendly Content
- We focus On What Your Target Audience Wants
- We analyze Your Website’s SEO
- We Use Internal Links
- We Find Broken Link and make it repair
- We Post Your Content On Social Media
- We Write Better Headlines & SEO friendly headlines
- We use Appropriate Tags For Visual Content
- Use More Infographics
- We find and search Keywords Your Competitors Rank For
- We Optimize Your Website For Mobile Devices
- We Improve Your Page Loading Speed
- We Create Good Website Architectur
Why invest in SEO
In the world where everything is online, SEO is not a nice addition to your business – it’s a must. SEO influences almost every aspect of your business from boosting web traffic and visibility to building your brand and generating high quality leads.
Here are just a few reasons why implementing SEO in your business is a decision you’ll hardly ever regret.
How SEO Works:
What are SEO Benefits?
Activity Involved For SEO:
- On Page Activities:-A. Research:-
* Detailed website analysis
* Competitor analysis
* Keyword analysis & strategy
* Off-Site SEC & Backlink Analysis
* Social media audit
* SERP analysis
* Analysis on Google Analytics data
* Analysis on Google Webmaster data
B. Keyword Strategy:-
* Keyword List Research
* Competitor Keywords List Evaluation
* Keyword Mapping
* Select final list of keywords
C. On page Strategy:-
* Title Tag Optimization
* Alt Tag Optimization
* Anchor Text Optimization
* Heading Tag Optimization
* Content Optimization
* Google Analytics Set Up
* Robots Txt. Validation and optimization
* HTML validation and code analysis & correction
* Google, msn, alexa XML Sitemap generation and Submissions
* Image Optimization (Alt Tag, and format of images)
* Optimize and Remove unnecessary Code
* HTML and CSS Validation
* Website verification from Google Webmaster Tool
* Optimization of sitemap.txt
* Optimization of sitemap.html
* Submission to Site Alert System
* Submission to Major 10 search engines
* URL Canonization
D. Page speed optimization:-
* Page optimization for browsers
* Website design structure analysis
* Load time Optimization
* Page Speed Checks
* Validate CSS
* Image file site optimization
(2) Link building activities:-
* Article Sharing
* Blog Posting
* Press release submission
* Local Citation
* Classified Ads
* Web 2.0 Profile Creation
* Info-graphics promotion
* Image Sharing
* Document Sharing
* Video Submission
* PPT Sharing
* Link wheel
* Social bookmarking
* Niche Specific Directory
* Local/Regional Directory
* General Directory
What should be duration of SEO?
Static SEO Services minimum duration is 3 Months to 6 Months for a local search, 12 months for a global search. Dynamic SEO Services minimum duration is 1 Months to 3 Months for a local search, 6 months for a global search.